Chapter 10: 1.) What is buzz marketing also known as? a.Word-of-mouth marketing b.Internet marketing c.Sponsored marketing d.Company marketing; The answer is a.
2.) Of the listed below what is a requirement of Guerrilla Marketing. a.Requires money b.requires buzz c.requires energy and imagination d.requires product placement; the answer is c.
Chapter 11: 1.) What does a database do? a.Show what type of marketing plan is being used. b.Holds all of the customer data. c.Adds geographic codes to each customer record. d.Plots customers addresses on a map.; The answer is b.
2.) Which of the following are forms of alternative media. a.Package insert programs b.Ride-alongs c.Statement stuffers d.All of the above; The answer is d.
Chapter 12: 1.) What are trade promotions? a.Offers from television b.Offers only made online c.Incentives offered in department stores d.Incentives used by manufacturers to purchase goods for eventual resale; The answer is d.
2.) How many types of coupons are there. a.2 b.4 c.5 d.8; The answer is c.
Chapter 13: 1.) What is cause-related marketing? a.A program where a firm ties a marketing program to a charity. b.A charity benefit c.Both a and b d. None of the above; The answer is a.
2.) How many reactive strategies are there? a.3 b.4 c.7 d.8.; The answer is b.
Chapter 14: 1.) What does the FTC stand for? a.Free Trade Company b.Free Trade Commission c.Federal Transaction Company d.Federal Trade Commission; The answer is d.
2.) What is puffery? a.An exaggeration of a companys goods or services. b.A type of marketing plan c.Both a and b d. None of the above; The answer is a.
Chapter 15: 1.) How many questions does a CopyCheck include? a.4 b.7 c.6 d.10; The answer is d.
2.) How many recall tests are there? a.1 b.2 c.3 d.4; The answer is c.
Thursday, December 9, 2010
Thursday, December 2, 2010
Store Visit
1.) One the most noticed promotions in the store was the use of coupons. On almost every aisle there was a coupon for something. Coupons are an effective promotion because it makes consumers notice products with coupons before they notice products without., which makes them mora apt to buy the product.
2.) The next promotion I noticed was the sweepstakes promotions on a few of the cereal boxes. They enter to win a trip to places like islands, and Disney World, etc. I don't think this promotion is as effective as the others I saw because I think that when most people see sweepstakes they don't expect to win so they ignore them. Also if a promotion doesn't offer immediate pay-offs/results such as a coupon that offers money off they usually don't care about it.
3.) Another promotion I saw was contests. It was a contest on a cereal box to meet one of the Jonas Brothers if you send in an original song. This was an effective promotion because kids are influenciable, so if they see something they want they can usually convince their parents to get them things. Since this contest is geared towards kids their parents may get them the cereal for more details for the contest.
4.) The next promotion I saw was a bonus pack on lunch meat that offered 25% more meat in the pack. This is an effective promotion because people always love to get more for their money.
5.) The last promotion was price-off, there were plenty of products that offered buy one get one half off. This is an effective promotion because once again people like to get more for less. So by knowing that they will get more of a product they love for half the price they're usually ready to buy it.
2.) The next promotion I noticed was the sweepstakes promotions on a few of the cereal boxes. They enter to win a trip to places like islands, and Disney World, etc. I don't think this promotion is as effective as the others I saw because I think that when most people see sweepstakes they don't expect to win so they ignore them. Also if a promotion doesn't offer immediate pay-offs/results such as a coupon that offers money off they usually don't care about it.
3.) Another promotion I saw was contests. It was a contest on a cereal box to meet one of the Jonas Brothers if you send in an original song. This was an effective promotion because kids are influenciable, so if they see something they want they can usually convince their parents to get them things. Since this contest is geared towards kids their parents may get them the cereal for more details for the contest.
4.) The next promotion I saw was a bonus pack on lunch meat that offered 25% more meat in the pack. This is an effective promotion because people always love to get more for their money.
5.) The last promotion was price-off, there were plenty of products that offered buy one get one half off. This is an effective promotion because once again people like to get more for less. So by knowing that they will get more of a product they love for half the price they're usually ready to buy it.
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