Thursday, October 28, 2010
Media Intake
As I kept an account of all the media I've taken in over the past two days I noticed a trend. Since I usually watch t.v. for at about 6 hours a day as well as go on the internet about 4 hours a day most of the advertisements I saw were for soft drinks such as Pepsi, Mountain Dew, etc. or for clothing and shoe items. I paid more attention to the shoe ads especially the sneaker brands because I'm a gymshoe fanatic. So I found out the best way for an ad to target my attention through a commercial is to be very eye-catching and out of the norm. I love to see eye-catching ads with a lot of colors, graffiti, more urban they look fun and cool and because of that I'm more prompt not to turn away as well as to notice those certain shoes when I go shopping.
Wednesday, October 13, 2010
Midterm Questions
Chapter 5: 1.) Whaht is a message theme? a.) An outline of key ideas advertising programs convey. b.) The look of an advertisement. c.) The advertising plan for funding the commercials. d.) The hopes of the advertisers to have consumers buy their products. (Answer is a)
2.) How many activities are there to form an advertising management process? a.) 1 b.) 2 c.) 3 d.) 4 (Answer is d)
Chapter 6: 1.) How many are there in the hierarchy of effects model? a.) 5 b.) 3 c.) 6 d.) 4 (Answer is c)
2.) Which of the following are types of advertising appeal: a.) fear b.) sex c.) stars(entertainers) d.) both a and b (Answer is d)
2.) How many activities are there to form an advertising management process? a.) 1 b.) 2 c.) 3 d.) 4 (Answer is d)
Chapter 6: 1.) How many are there in the hierarchy of effects model? a.) 5 b.) 3 c.) 6 d.) 4 (Answer is c)
2.) Which of the following are types of advertising appeal: a.) fear b.) sex c.) stars(entertainers) d.) both a and b (Answer is d)
Sunday, October 10, 2010
Magazine Ads
1.) The first ad that I seen in the magazine was a Long Champ(Paris) ad which I guess is a handbag company. The ad had Navy Seals or some sort of service men with their heads down holding a woman, and one of the men separated holding a the purse. The main purpose of the ad was to focus on the bag I would say it was successful in its angle because it had men from the service involved. Since the ad is directed toward women it was successful since the saying goes women love a man in uniform.
2.) The next ad I saw was for gucci clothing collection. The idea of the ad was to show of the clean crisp look of these off white clothing items, since the picture was shot in grass on a sunny day it worked well because the clothes showed off well against the clean background.
3.) The next ad was for an underwear line an in the ad the man only had on underwear and was dripping from water being thrown on him. The ad worked because as you know in the industry sex sells, since the man had no clothes on with only the underwear its eye catching to whoever looks at the ad especially women who want their men to wear the underwear.
4.) The next ad I saw was a Chanel ad. The women was dressed from head toe in Chanel including her handbag, this ad worked because it was straight forward as soon as you look at it you know what it's about.
5.) The next ad was for Dolce & Gabbana. This ad was successful because they had Madonna wearing the clothes. This was a great marketing tactic because Madonna is a very popular idol of a lot of people which may play a role in the buyers of the product.
6.) The next ad was for the ipad. This ad was simple it only showed people from the waist down sitting with their feet kicked up holding their ipads. The ad implied that by buying this product you can enjoy yourself even when relaxing and I think it came across rather well with its idea.
7.) The next ad was for Louis Vuitton. The ad had a girl laying in grass with her clothes ruffled and dirty, birds next to her, and the Luis Vuitton bag on the other side. I thought the ad was very Avant Garde and classy which is what Louis VUitton is suppose to stand for so it worked.
8.) The next ad was for a bridal website. The ad was simple it had a bride being escorted out of a car by her husband. Since the ad was straight forward it worked very well.
9.) The next ad was for Bama Vodka. The ad showed the bottle of vodka next to a martini glass and a diamond in front of it. This ad worked well because the bottle has a diamond on the label which was clever because diamonds are a sign of class and precision.
10.) The next ad was for Hyundai sports car. The car is shown driving through a tunnel really fast which shows its performance ability which is good hen you're trying to sell a car.
2.) The next ad I saw was for gucci clothing collection. The idea of the ad was to show of the clean crisp look of these off white clothing items, since the picture was shot in grass on a sunny day it worked well because the clothes showed off well against the clean background.
3.) The next ad was for an underwear line an in the ad the man only had on underwear and was dripping from water being thrown on him. The ad worked because as you know in the industry sex sells, since the man had no clothes on with only the underwear its eye catching to whoever looks at the ad especially women who want their men to wear the underwear.
4.) The next ad I saw was a Chanel ad. The women was dressed from head toe in Chanel including her handbag, this ad worked because it was straight forward as soon as you look at it you know what it's about.
5.) The next ad was for Dolce & Gabbana. This ad was successful because they had Madonna wearing the clothes. This was a great marketing tactic because Madonna is a very popular idol of a lot of people which may play a role in the buyers of the product.
6.) The next ad was for the ipad. This ad was simple it only showed people from the waist down sitting with their feet kicked up holding their ipads. The ad implied that by buying this product you can enjoy yourself even when relaxing and I think it came across rather well with its idea.
7.) The next ad was for Louis Vuitton. The ad had a girl laying in grass with her clothes ruffled and dirty, birds next to her, and the Luis Vuitton bag on the other side. I thought the ad was very Avant Garde and classy which is what Louis VUitton is suppose to stand for so it worked.
8.) The next ad was for a bridal website. The ad was simple it had a bride being escorted out of a car by her husband. Since the ad was straight forward it worked very well.
9.) The next ad was for Bama Vodka. The ad showed the bottle of vodka next to a martini glass and a diamond in front of it. This ad worked well because the bottle has a diamond on the label which was clever because diamonds are a sign of class and precision.
10.) The next ad was for Hyundai sports car. The car is shown driving through a tunnel really fast which shows its performance ability which is good hen you're trying to sell a car.
Subscribe to:
Posts (Atom)