Chapter 10: 1.) What is buzz marketing also known as? a.Word-of-mouth marketing b.Internet marketing c.Sponsored marketing d.Company marketing; The answer is a.
2.) Of the listed below what is a requirement of Guerrilla Marketing. a.Requires money b.requires buzz c.requires energy and imagination d.requires product placement; the answer is c.
Chapter 11: 1.) What does a database do? a.Show what type of marketing plan is being used. b.Holds all of the customer data. c.Adds geographic codes to each customer record. d.Plots customers addresses on a map.; The answer is b.
2.) Which of the following are forms of alternative media. a.Package insert programs b.Ride-alongs c.Statement stuffers d.All of the above; The answer is d.
Chapter 12: 1.) What are trade promotions? a.Offers from television b.Offers only made online c.Incentives offered in department stores d.Incentives used by manufacturers to purchase goods for eventual resale; The answer is d.
2.) How many types of coupons are there. a.2 b.4 c.5 d.8; The answer is c.
Chapter 13: 1.) What is cause-related marketing? a.A program where a firm ties a marketing program to a charity. b.A charity benefit c.Both a and b d. None of the above; The answer is a.
2.) How many reactive strategies are there? a.3 b.4 c.7 d.8.; The answer is b.
Chapter 14: 1.) What does the FTC stand for? a.Free Trade Company b.Free Trade Commission c.Federal Transaction Company d.Federal Trade Commission; The answer is d.
2.) What is puffery? a.An exaggeration of a companys goods or services. b.A type of marketing plan c.Both a and b d. None of the above; The answer is a.
Chapter 15: 1.) How many questions does a CopyCheck include? a.4 b.7 c.6 d.10; The answer is d.
2.) How many recall tests are there? a.1 b.2 c.3 d.4; The answer is c.
Thursday, December 9, 2010
Thursday, December 2, 2010
Store Visit
1.) One the most noticed promotions in the store was the use of coupons. On almost every aisle there was a coupon for something. Coupons are an effective promotion because it makes consumers notice products with coupons before they notice products without., which makes them mora apt to buy the product.
2.) The next promotion I noticed was the sweepstakes promotions on a few of the cereal boxes. They enter to win a trip to places like islands, and Disney World, etc. I don't think this promotion is as effective as the others I saw because I think that when most people see sweepstakes they don't expect to win so they ignore them. Also if a promotion doesn't offer immediate pay-offs/results such as a coupon that offers money off they usually don't care about it.
3.) Another promotion I saw was contests. It was a contest on a cereal box to meet one of the Jonas Brothers if you send in an original song. This was an effective promotion because kids are influenciable, so if they see something they want they can usually convince their parents to get them things. Since this contest is geared towards kids their parents may get them the cereal for more details for the contest.
4.) The next promotion I saw was a bonus pack on lunch meat that offered 25% more meat in the pack. This is an effective promotion because people always love to get more for their money.
5.) The last promotion was price-off, there were plenty of products that offered buy one get one half off. This is an effective promotion because once again people like to get more for less. So by knowing that they will get more of a product they love for half the price they're usually ready to buy it.
2.) The next promotion I noticed was the sweepstakes promotions on a few of the cereal boxes. They enter to win a trip to places like islands, and Disney World, etc. I don't think this promotion is as effective as the others I saw because I think that when most people see sweepstakes they don't expect to win so they ignore them. Also if a promotion doesn't offer immediate pay-offs/results such as a coupon that offers money off they usually don't care about it.
3.) Another promotion I saw was contests. It was a contest on a cereal box to meet one of the Jonas Brothers if you send in an original song. This was an effective promotion because kids are influenciable, so if they see something they want they can usually convince their parents to get them things. Since this contest is geared towards kids their parents may get them the cereal for more details for the contest.
4.) The next promotion I saw was a bonus pack on lunch meat that offered 25% more meat in the pack. This is an effective promotion because people always love to get more for their money.
5.) The last promotion was price-off, there were plenty of products that offered buy one get one half off. This is an effective promotion because once again people like to get more for less. So by knowing that they will get more of a product they love for half the price they're usually ready to buy it.
Thursday, October 28, 2010
Media Intake
As I kept an account of all the media I've taken in over the past two days I noticed a trend. Since I usually watch t.v. for at about 6 hours a day as well as go on the internet about 4 hours a day most of the advertisements I saw were for soft drinks such as Pepsi, Mountain Dew, etc. or for clothing and shoe items. I paid more attention to the shoe ads especially the sneaker brands because I'm a gymshoe fanatic. So I found out the best way for an ad to target my attention through a commercial is to be very eye-catching and out of the norm. I love to see eye-catching ads with a lot of colors, graffiti, more urban they look fun and cool and because of that I'm more prompt not to turn away as well as to notice those certain shoes when I go shopping.
Wednesday, October 13, 2010
Midterm Questions
Chapter 5: 1.) Whaht is a message theme? a.) An outline of key ideas advertising programs convey. b.) The look of an advertisement. c.) The advertising plan for funding the commercials. d.) The hopes of the advertisers to have consumers buy their products. (Answer is a)
2.) How many activities are there to form an advertising management process? a.) 1 b.) 2 c.) 3 d.) 4 (Answer is d)
Chapter 6: 1.) How many are there in the hierarchy of effects model? a.) 5 b.) 3 c.) 6 d.) 4 (Answer is c)
2.) Which of the following are types of advertising appeal: a.) fear b.) sex c.) stars(entertainers) d.) both a and b (Answer is d)
2.) How many activities are there to form an advertising management process? a.) 1 b.) 2 c.) 3 d.) 4 (Answer is d)
Chapter 6: 1.) How many are there in the hierarchy of effects model? a.) 5 b.) 3 c.) 6 d.) 4 (Answer is c)
2.) Which of the following are types of advertising appeal: a.) fear b.) sex c.) stars(entertainers) d.) both a and b (Answer is d)
Sunday, October 10, 2010
Magazine Ads
1.) The first ad that I seen in the magazine was a Long Champ(Paris) ad which I guess is a handbag company. The ad had Navy Seals or some sort of service men with their heads down holding a woman, and one of the men separated holding a the purse. The main purpose of the ad was to focus on the bag I would say it was successful in its angle because it had men from the service involved. Since the ad is directed toward women it was successful since the saying goes women love a man in uniform.
2.) The next ad I saw was for gucci clothing collection. The idea of the ad was to show of the clean crisp look of these off white clothing items, since the picture was shot in grass on a sunny day it worked well because the clothes showed off well against the clean background.
3.) The next ad was for an underwear line an in the ad the man only had on underwear and was dripping from water being thrown on him. The ad worked because as you know in the industry sex sells, since the man had no clothes on with only the underwear its eye catching to whoever looks at the ad especially women who want their men to wear the underwear.
4.) The next ad I saw was a Chanel ad. The women was dressed from head toe in Chanel including her handbag, this ad worked because it was straight forward as soon as you look at it you know what it's about.
5.) The next ad was for Dolce & Gabbana. This ad was successful because they had Madonna wearing the clothes. This was a great marketing tactic because Madonna is a very popular idol of a lot of people which may play a role in the buyers of the product.
6.) The next ad was for the ipad. This ad was simple it only showed people from the waist down sitting with their feet kicked up holding their ipads. The ad implied that by buying this product you can enjoy yourself even when relaxing and I think it came across rather well with its idea.
7.) The next ad was for Louis Vuitton. The ad had a girl laying in grass with her clothes ruffled and dirty, birds next to her, and the Luis Vuitton bag on the other side. I thought the ad was very Avant Garde and classy which is what Louis VUitton is suppose to stand for so it worked.
8.) The next ad was for a bridal website. The ad was simple it had a bride being escorted out of a car by her husband. Since the ad was straight forward it worked very well.
9.) The next ad was for Bama Vodka. The ad showed the bottle of vodka next to a martini glass and a diamond in front of it. This ad worked well because the bottle has a diamond on the label which was clever because diamonds are a sign of class and precision.
10.) The next ad was for Hyundai sports car. The car is shown driving through a tunnel really fast which shows its performance ability which is good hen you're trying to sell a car.
2.) The next ad I saw was for gucci clothing collection. The idea of the ad was to show of the clean crisp look of these off white clothing items, since the picture was shot in grass on a sunny day it worked well because the clothes showed off well against the clean background.
3.) The next ad was for an underwear line an in the ad the man only had on underwear and was dripping from water being thrown on him. The ad worked because as you know in the industry sex sells, since the man had no clothes on with only the underwear its eye catching to whoever looks at the ad especially women who want their men to wear the underwear.
4.) The next ad I saw was a Chanel ad. The women was dressed from head toe in Chanel including her handbag, this ad worked because it was straight forward as soon as you look at it you know what it's about.
5.) The next ad was for Dolce & Gabbana. This ad was successful because they had Madonna wearing the clothes. This was a great marketing tactic because Madonna is a very popular idol of a lot of people which may play a role in the buyers of the product.
6.) The next ad was for the ipad. This ad was simple it only showed people from the waist down sitting with their feet kicked up holding their ipads. The ad implied that by buying this product you can enjoy yourself even when relaxing and I think it came across rather well with its idea.
7.) The next ad was for Louis Vuitton. The ad had a girl laying in grass with her clothes ruffled and dirty, birds next to her, and the Luis Vuitton bag on the other side. I thought the ad was very Avant Garde and classy which is what Louis VUitton is suppose to stand for so it worked.
8.) The next ad was for a bridal website. The ad was simple it had a bride being escorted out of a car by her husband. Since the ad was straight forward it worked very well.
9.) The next ad was for Bama Vodka. The ad showed the bottle of vodka next to a martini glass and a diamond in front of it. This ad worked well because the bottle has a diamond on the label which was clever because diamonds are a sign of class and precision.
10.) The next ad was for Hyundai sports car. The car is shown driving through a tunnel really fast which shows its performance ability which is good hen you're trying to sell a car.
Thursday, September 23, 2010
Communication Marketing Analysis
1.) I chose to create a communcation marketing analysis on McDonalds.
(a.) Competitors of McDonalds are Burker King, Wendys, Sonic, Steak and Shake, and pretty much any other fast food burger place. Burger King is probably the biggest competitor, they even make specific claims as to there burgers being better than McDonalds in commercials.Wendy's new theme song for their commercials is you know when its real, that's because they make claims that McDonalds patties are frozen and then re-heated not cooked fresh. Sonic is competition because they have things like happy hour were shakes and drinks are half off and things of that nature. Steak and Shake is competition because the have promtional deals on meals, such as four meals under four dollars.
(b.) Next is oppurtunities. McDonalds is above the rest of its competition because they have a charity Ronald McDonald house which none of the others do. They have to make themselves stand out since they are in a heavily saturated market which is fast food.
(c.) Then there is target market. This is where we focus on what consumers need and want. What they look for in this franchise.
(d.) The next analysis is customers. There are three types of customers current customers, the competition's customers, and potential new customers. Current customers buy because of quality, and loyalty to the brand. When trying to get competitor's customers the idea is to show them what is better with our brand over there's. McDonalds might save we have a value menu and a dollar menu filled with things you love, since some of the competitors don't. The way to get potential new customers is to show them why they need to buy the product whether its low cost, great taste, etc.
(e.) Last is product positioning attributes, competitors and how they might try to strategize , use or application, how for a low cost you get a great taste(price-quality relationship), product user(consumer), product class(top fast food joint), Cultural symbol.
2.) The target audiences beside children for McDonalds is parents and adults. Parents because they have a happy meal they can buy for their children as well as a dollar menu if they're buying food for many people. For Burger King urban area with adults and or men. Burger King burgers are modeled to have that off the grill hearty taste men love meat and hearty things that can fill them, as well as barbeque as far as the stereotype goes. Sonic target audience would be families. They have the family vibe when you drive to they're resturants and they tend to have something for everyone. Wendy's target audience I would say is older individuals. They have foods that younger people might not techinically have a taste for all the time such as baked potatoes, chilli, etc. Hardees target audience would be adults who live in suburban areas. Most city slickers want something quick they can eat on the go, although hardees has sandwiches they aren't burgers.
3.) McDonalds and Burger King should use The Meet-the -Competiton Method, Sonic should use the Payout planning, Hardees should use the "What We Can Afford" Method and Wendy's should use the percentage of sales method.
4.) They should do specific advertisements as to why they're better than McDonalds as well as offer sales promotions that are better than McDonalds that would make a consumer choose them because prices are better. They should use the percentage of sales method.
(a.) Competitors of McDonalds are Burker King, Wendys, Sonic, Steak and Shake, and pretty much any other fast food burger place. Burger King is probably the biggest competitor, they even make specific claims as to there burgers being better than McDonalds in commercials.Wendy's new theme song for their commercials is you know when its real, that's because they make claims that McDonalds patties are frozen and then re-heated not cooked fresh. Sonic is competition because they have things like happy hour were shakes and drinks are half off and things of that nature. Steak and Shake is competition because the have promtional deals on meals, such as four meals under four dollars.
(b.) Next is oppurtunities. McDonalds is above the rest of its competition because they have a charity Ronald McDonald house which none of the others do. They have to make themselves stand out since they are in a heavily saturated market which is fast food.
(c.) Then there is target market. This is where we focus on what consumers need and want. What they look for in this franchise.
(d.) The next analysis is customers. There are three types of customers current customers, the competition's customers, and potential new customers. Current customers buy because of quality, and loyalty to the brand. When trying to get competitor's customers the idea is to show them what is better with our brand over there's. McDonalds might save we have a value menu and a dollar menu filled with things you love, since some of the competitors don't. The way to get potential new customers is to show them why they need to buy the product whether its low cost, great taste, etc.
(e.) Last is product positioning attributes, competitors and how they might try to strategize , use or application, how for a low cost you get a great taste(price-quality relationship), product user(consumer), product class(top fast food joint), Cultural symbol.
2.) The target audiences beside children for McDonalds is parents and adults. Parents because they have a happy meal they can buy for their children as well as a dollar menu if they're buying food for many people. For Burger King urban area with adults and or men. Burger King burgers are modeled to have that off the grill hearty taste men love meat and hearty things that can fill them, as well as barbeque as far as the stereotype goes. Sonic target audience would be families. They have the family vibe when you drive to they're resturants and they tend to have something for everyone. Wendy's target audience I would say is older individuals. They have foods that younger people might not techinically have a taste for all the time such as baked potatoes, chilli, etc. Hardees target audience would be adults who live in suburban areas. Most city slickers want something quick they can eat on the go, although hardees has sandwiches they aren't burgers.
3.) McDonalds and Burger King should use The Meet-the -Competiton Method, Sonic should use the Payout planning, Hardees should use the "What We Can Afford" Method and Wendy's should use the percentage of sales method.
4.) They should do specific advertisements as to why they're better than McDonalds as well as offer sales promotions that are better than McDonalds that would make a consumer choose them because prices are better. They should use the percentage of sales method.
Thursday, September 16, 2010
Questions for exam
Chapter One: 1.) What is the correct sequence for the communication process? a.) Trasmission device, decoding sender encoding, reciever. b.) Sender, decoding, encoding, transmission device, receiver. c.) Sender, encoding, transmission device, decoding, receiver. d.) sender, receiver, encoding, transmission device, decoding. (answer is c.)
2.) What are contact points? a.) Places where customers interact with or acquire additional information from a company. b.) Points of a marketing plan used by advertisers. c.) Points of communication with companies. d.) media outlets. (answer is a)
Chapter Two: 1.) What is a corporate logo? a.) The companies plan to target consumers. b.) A symbol used to identify a company and its brands. c.) Pictures used in ads. d.) The name of a company. (answer is b)
2.) What is a brand? a.) The logo used for a company. b.) Stores in a mall. c.) Names assigned to an individual good or service or to a group of products. d.) Symbols used to recognize company names. (answer is c)
Chapter 3: 1.) How many ways can the cosumer attitude (cognitive, affective, conative) change in sequence?
a.) one time. b.) two times. c.) three times. d.) four times. (answer is c)
2.) What is a person's evoked set? a.) Another word for consumer attitude. b.) a process of buying. c.) a brands advertisement process. d.) Consists of the brands he or she considers in a purchasing situation. (answer is d)
Chapter 4: 1.) What is a market segment? a.) A set of businesses or of a group of individual consumers with distinct charecteristics. b.) Marketing plan for advertisers. c.) A certain type of ad made for television. d.) A job description for advertisers. (answer is a)
2.)Define demographic. a.) Different ads. b.) A brand. c.) Population charecteristics. d.) People. (answer is c)
2.) What are contact points? a.) Places where customers interact with or acquire additional information from a company. b.) Points of a marketing plan used by advertisers. c.) Points of communication with companies. d.) media outlets. (answer is a)
Chapter Two: 1.) What is a corporate logo? a.) The companies plan to target consumers. b.) A symbol used to identify a company and its brands. c.) Pictures used in ads. d.) The name of a company. (answer is b)
2.) What is a brand? a.) The logo used for a company. b.) Stores in a mall. c.) Names assigned to an individual good or service or to a group of products. d.) Symbols used to recognize company names. (answer is c)
Chapter 3: 1.) How many ways can the cosumer attitude (cognitive, affective, conative) change in sequence?
a.) one time. b.) two times. c.) three times. d.) four times. (answer is c)
2.) What is a person's evoked set? a.) Another word for consumer attitude. b.) a process of buying. c.) a brands advertisement process. d.) Consists of the brands he or she considers in a purchasing situation. (answer is d)
Chapter 4: 1.) What is a market segment? a.) A set of businesses or of a group of individual consumers with distinct charecteristics. b.) Marketing plan for advertisers. c.) A certain type of ad made for television. d.) A job description for advertisers. (answer is a)
2.)Define demographic. a.) Different ads. b.) A brand. c.) Population charecteristics. d.) People. (answer is c)
Subscribe to:
Posts (Atom)