Chapter 5: 1.) Whaht is a message theme? a.) An outline of key ideas advertising programs convey. b.) The look of an advertisement. c.) The advertising plan for funding the commercials. d.) The hopes of the advertisers to have consumers buy their products. (Answer is a)
2.) How many activities are there to form an advertising management process? a.) 1 b.) 2 c.) 3 d.) 4 (Answer is d)
Chapter 6: 1.) How many are there in the hierarchy of effects model? a.) 5 b.) 3 c.) 6 d.) 4 (Answer is c)
2.) Which of the following are types of advertising appeal: a.) fear b.) sex c.) stars(entertainers) d.) both a and b (Answer is d)
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