Thursday, August 26, 2010

My Favorite Ad

http://www.youtube.com/watch?v=FtaS60uIQUc

         I choose this advertisement because I think McDonalds did a great job with catching its target audience. The ad was made like a music video even though it was a bout chicken nuggets which targets younger generations such as teens up to middle twenties that listen to music .This is one of their main target audiences especially since they buy most of the food. It also has an urban sound to it because a lot of the resturaunts are built in or around inner cities. The song is also catchy, which makes you think about it even when the commercial isn't playing. Which in turn may cause you to buy the chicken nuggets because the song is stuck in your head and you're thinking about them.
        I personally like the ad because this was only one version of it, they made a longer version as well. That keeps me interested in the product when the makers take the time to revamp techniques on how to get consumers to buy their product. The advertisement is also funny, it models a video when it comes on but then once you realize it's about chicken nuggets it makes it all the more funny. They did a great job with this advertisement.

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